Mindful Chef Rebrand
Q1 2026
The rebrand of Mindful Chef was developed in collaboration with an external agency, who defined the core brand strategy and visual identity. My role focused on bringing this new brand to life across multiple channels and touchpoints ensuring consistency, scalability, and creative impact across all outputs.
Using confident layout grids let food imagery sing, and create a sense of energy while maintaining clarity of message. Typography is used to add texture and hierarchy, guiding the reader through the offer, while generous negative space help control pacing and focus attention. The result is balanced bold brand expression with strong usability.
These print examples include Mindful Chef advert placements in The Telegraph and across Condé Nast magazines.
Working within established grid structures, I used striking food photography to lead the space, ensuring the product remained the hero. Colour and typography were carefully balanced to complement the imagery, creating visually rich compositions that felt both premium and appetising. Each execution was tailored to its publication and readers while staying true to the overall brand system.
