Mindful Chef is a recipe kit delivery service designed to make healthy eating simple and enjoyable. The brand focuses on high-quality, sustainably sourced ingredients, working with trusted farms and suppliers to deliver fresh, seasonal produce, including award-winning vegetables, directly to customers’ doors. Towards the end of 2025, Mindful Chef underwent a full brand refresh to better reflect the quality, creativity and joy of its food offering. While the core brand concept and guidelines were developed by an external agency, my role was to implement the new identity across multiple channels to create high-impact creative across print, digital and motion.