Strava x Mindful Chef
Autumn 2025
Partnership Campaign
For the Strava x Mindful Chef B Corp Move 120 Minutes Challenge, I took full ownership of the campaign’s creative execution from concept to delivery. This included designing responsive landing pages, organic social assets, email flows, and in-app placements. Each of these were built to feel seamless across platforms and grounded in both Strava and Mindful Chef’s brand identities. Balancing two strong visual systems while maintaining a consistent, engaging user experience was a rewarding creative challenge. The result was a cohesive, user-centric campaign that supported a major Strava community challenge and helped drive participation in the 9-day competition.
The landing page I designed for the Strava x Mindful Chef B Corp Move 120 Minutes Challenge played a key role in driving engagement, attracting 3,999 visitors, 4,857 views, and generating 1,816 conversions, a strong 45.41% conversion rate. With more than 70,000 Strava users taking part in the challenge overall, the page served as an essential touchpoint for motivation and sign-ups. To optimise performance, I ran targeted A/B tests across key components such as hero messaging, CTA placement, and visual hierarchy. These tests helped refine the user journey, ensuring the final design was both high-performing and aligned with the campaign’s visual identity.
